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Google ECO Projects
Google pursues several Big Data projects around the globe to support humans and nature as for instance the pollution sensors added to google cars to log the air pollution within metropoles and cities. (https://environment.google/projects/airview/). The latest perceptions are published in an environmental report.
Type of content:
Assets
Type of asset:
Use case
Big data potential
Yes
Policy domains:
Environment & Energy
Phase in the policy cycle:
Policy Design and Analysis
Open license availability
No
Tags:
Internet of Things
Real time information
Addresses:
| SWOT Analysis for Google ECO Projects |
||
|---|---|---|
| Helpful | Harmful | |
Internal |
Strengths• Became carbon neutral in 2007 • Google Cloud Platform and G Suite applications like Gmail, Docs, and Drive are enabling millions of businesses to switch from locally hosted solutions to Google Cloud’s highly efficient, renewable energy–based computing infrastructure. • Empowering all energy users with cheap, clean options by continuing to drive down the cost of existing renewable energy sources like wind and solar and developing new policies, technologies, and tools that help users, businesses, and activists drive change • Google’s scale, resources, and technological expertise can help the world meet its energy and resource needs in a way that drives innovation and growth while reducing greenhouse gas (GHG) emissions and the use of virgin materials and water. • Working with other leading companies to help bring initiatives to scale, thereby accelerating the transition to a circular economy. |
Weaknesses• Only 3 billion people who are already online, that’s less than half of Earth’s population • Shift of economic model: “take-make-waste” economic model that human societies have followed since the Industrial Revolution, in which we take a natural resource, make a product from it or burn it for fuel, and eventually send what remains to the landfill as waste • Demand for computing continues to skyrocket, with millions more people coming online every month, and data center capacity continues to expand to meet this need • Environmental challenges. • State deregulation |
External |
Opportunities• Organize the world’s information and make it universally accessible and useful • Create a more sustainable world. • Growing number of regions where renewable resources like wind and solar are now less expensive than standard grid power are helping save money over the long term • Google’s scale, resources, and technological expertise can help the world meet its energy and resource needs in a way that drives innovation and growth while reducing greenhouse gas (GHG) emissions and the use of virgin materials and water. • Demand for computing continues to skyrocket, with millions more people coming online every month, and data centre capacity continues to expand to meet this need. • Use of mobile devices increases and more IT users transition to public clouds is reducing the IT energy use • Helping researchers study global water challenges and awarding millions in grants to promising water conservation solutions. |
Threats• Challenges posed by climate change • Population growth • Humanity is consuming natural resources at an astonishing rate. During the 20th century, global raw material use rose at about twice the rate of population growth. • State deregulation |
